December 7, 2007 7:59 AM
Corporate Bloggers Get Organized, Launches Blog Council
What would you get when bloggers from top corporations such as Cisco, Coca-Cola, Dell, GM, Microsoft among other top corporations organized through a formal Blog Council? Best Practices.
That is basically the reason why this group of corporate bloggers decided to band together and forms a what they call “vendor-free environment” to share tactics, offer advice based on past experiences and develop standards-based best practices that will serve as a model for corporate blogs and corporate blogging.
Among the many issues that the Blog Council would address are:
• How do global brands manage blogs in more than one language?
• What do you do when 2000 employees have personal blogs?
• What is the role of the corporate brand in a media landscape increasingly geared toward consumer-generated media?
• What is the correct way to engage and respond to bloggers who write about your company?
Blog Council CEO Andy Sernovitz said that corporations use blogs differently while adhering to the same rules and etiquette.
"Individual and small-business bloggers don't face the same issues. For example, we still need to deliver a responsible and effective corporate message, but we need to do it in the complicated environment of the blogosphere. We have to speak for a corporation, but never sound 'corporate.' And we have to learn to do it live, and in real-time." – says Sernovitz
So, does the Blog Council appeal to you in anyway? Is a formal blog organization really necessary? Do we need a blogging best practice to govern the way we blog?
Whatever happens to the nature of blogs being a free-flowing, unstructured medium of expression? Well, at least the Blog Council includes only corporate bloggers. Hopefully their advocacy does not spread over other types of blogs and blogging.
1 Comments
Hi Arnold -
Thanks for your thoughts. We aren't in any way regulating or governing the blogosphere. This is just a community of similar companies that want to learn from each other.
Andy Sernovitz
Blog Council
Leave a comment