November 21, 2007 10:06 PM
Pet Lovers Get a Social Networking Site, Petside.com
Who would have thought that two big industrial names would ever thought of coming up with a portal for pet lovers? Well, brace yourselves folks, as NBC Universal and Procter & Gamble team launches Petside.com, a feature-rich web portal for, well dog and cat lovers.
Petside.com is your usual web portal in the likes of Yahoo and AOL with full menu of information about dogs and cats. You'd definitely find a lot of useful information in Petside.com. From links to diagnosing pet's illnesses, to shopping sites for pet stuffs.
To keep a tune with web 2.0 trends, Petside.com is even encouraging pet lovers and owners to set up their own social networking profile to, well connect with their fellow pet lovers.
So, what’s the deal on why P&G and NBC decided to create Petside.com? Advertising potentials. With such a big web portal as the Petside.com fully backed up by big names such as P&G and NBC, the advertising revenue potential is as clear as the sky during summer time.
Since both companies have specific consumer products of their own, expect the Petside.com to have various product ads from both companies. P&G‘s pet food and air freshener products could very well suit the market of Petside.com. While NBC can promote some of its programs on the web portal.
P&G and NBC representatives told NYT that if Petside.com becomes successful, the two companies will continue to collaborate on producing more web content for the site. Plans to expand the portal is also being planned to include hamster, bird and rabbit owners.
So, the next time you are in need of new dog and what breed to get, you might want to check out Petside.com first. You might find some valuable tips from there.
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