ITGumbo: spicing IT up

SDP2.0 would let operators to create converged services that includes telecom, the web and IT resources. This converged services employs personalize content delivery using

network resources that show a customer’s active presence on the network or his or her physical location;
web resources for access to vast stores of information, multimedia content and social communities; and
IT resources such as billing, network management, and other business and operations support systems (BSS and OSS).

The SDP2.0 was a product of three years of research and study conducted by HP and its partners. Together with HP's 3 years of innovation in the field. Ananda Subiah vice president for Solutions, Communciations, Media and entertainment said:

“Our customers understand that a flexible, SOA-based SDP can help them create new services quickly at lower cost, less risk and faster time-to-markets,”- says Ms. Subiah.

Here are the key features of the SDP 2.0

- Virtual Identity and Profile (VIP) Broker – uses the latest SOA technologies to provide virtualized, single-point access and control to customer information stored in disparate services silos. The VIP Broker thus enables real-time personalization and the ability to gather real-time business intelligence and context data that can support new business models based on advertising or location-specific content bundles. For example, a service provider might be able to offer a specific bundle of games, screen savers and music to 60,000 people attending a concert.
Enterprise Service Bus – creates the bridge between network and IT resources including operational and billing systems. HP SDP 2.0 is based on open, industry standards, and supports multiple middleware platforms. This gives customers the flexibility to integrate HP SDP 2.0 into existing middleware environments.
OSS Adapters – provide a 360-degree view of network, network management, service management and quality of service. From a single console, administrators can monitor and control hardware, software and applications to ensure conformance to service-level agreements.
Service enablers – such as HP OpenCall software to bridge current telecom environments, to emerging Internet Protocol Multi-Media Subsystem (IMS) and Internet Protocol Television (IPTV)
Testing tools – delivered through a combination of HP Performance and Quality Center products, including Service Test and Service Test Management, methodologies and best practices which, when combined, have been proven to reduce testing costs up to 50 percent and improve speed and quality of service delivery.