May 20, 2007 6:37 AM
IT News Round Up
The past week has been pretty exciting for the search engine battlefield. The top two web search engines has been in the limelight with their respective corporate buyouts, site redesign and advertising campaign activities.
First to have hit the buzz was Google’s Universal Search which received a big stir online. Google introduced vertical searching of its various datasets (videos, images, maps, etc.) whenever a user conducts search on the Google search bar. Whereas before, users have to select tabs representing the different Google data sets to get the information they want, now with Google’s universal search, results coming from all Google’s datasets are now displayed under one search result.
And just before the business week ended, Microsoft announced that it was buying aQuantive, a not so well known advertising company, to boost its advertising campaigns and obviously to go head to head with Google, who is dominating the online advertising market. Microsoft is paying out $6 billion, a far cry from what Google paid for the controversial deal with Double-Click a few weeks ago.
As if this two big news are not enough, during the last minute of the business week, rumors arise that Google is eyeing to buy Feedburner, while Yahoo joins the fray with a rumor that says it is buying social networking site, Bebo for $1 billion.
The coming weeks is going to be pretty exciting for the IT world, particularly as these three top search engine company goes head on in their battle for web search supremacy. Whether these rumors is going to push through, that we all have to wait.
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