March 11, 2008 11:20 AM
Eyeblaster plans for IPO
Globes is reporting that EyeBlaster, an online advertising campaign developer, has filed for an Initial Public Offering (IPO) on Nasdaq, and that it is the first company with Israel-ties to do so in a while. According to the company's original news release, its software allows its customers
to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search.EyeBlaster Rich Media, enables the creation, deployment and management of in-banner and out-of-banner ad formats, such as an expandable banner, a polite banner, a push down banner and a full-page overlay ad.
EyeBlaster's primary competitors are Google's DoubleClick and Microsoft's Atlas. According to the Matimop database, EyeBlaster's target end users are interactive ad agencies, media buyers, infrastructure suppliers and individual publishers.
Below is an edition of the Hawthorne Videoactive Report on YouTube from last month that mentions some of EyeBlaster's recent research findings. The first 36 seconds of the report cover EyeBlaster.
Company Facts:
Founded in 1999.
R&D based in Ra'anana.
Gal Trifon - Co-founder and CEO.
Ofer Zadikario - Co-founder and Chief Solution Officer (CSO).
Products: EyeBlaster Ad Campaign Manager, EyeBlaster Rich Media, EyeBlaster Search, etc.
Website: www.eyeblaster.com
Related ITGumbo content:
AT&T acquisitions and the future of business
Quigo on the sales block
AOL does it again: Purchases Yedda
ClickTale Ltd. takes web analytics to the next level
PLYmedia gets reply
About the author: Lisa Damast is the Membership Manager of ebizQ.net and currently resides in Israel. Any questions or inquiries regarding this blog or ebizQ membership services can be directed to her via email at ldamast (at) ebizq (dot) net. She can also be followed on Twitter, where she covers additional Israeli technology companies and Israel-related headlines and topics.
Leave a comment