ITGumbo: spicing IT up

In the past few months, several start-ups focused on video overlay products and solutions have made headlines. One such company, the Israel-based PLYmedia, was one of 15 selected companies that participated in the Israel Web Tour 2008 in California earlier this month and was recently mentioned in a post on NewTeeVee as being one of Overlay.tv's competitors.

However, whereas Overlay.tv targets consumers, PLYmedia is more oriented towards businesses. According to the PLYmedia website, PLYmedia,

"delivers web video publishers and broadcasters a range of applications focused on a new movement towards personalized, enhanced and interactive web video technology by bringing new context and meaning to video.

Through the development and deployment of its interactive, multi-dimensional web video platform - PLYplatform™,
PLYmedia's applications,

"transform standard web videos into interactive, multi-dimensional and personalized user experiences."

How does it benefit businesses? The website states that,

"by adding new layers or "PLYs" of contextual content such as advertisements, subtitles, pop-up bubbles and other layered content to existing web videos, our platform and technology creates exciting new revenue streams for content providers, increasing their ROI and their user base." 

IT professionals searching for online media solutions that can increase their company's ROI and user base should consider the benefits of PLYmedia. For any professionals, IT or not, who are still wondering what exactly a "PLY" is or who enjoy watching entertaining promo videos, below is a teaser that the company created about itself before the 2008 Israel Web Tour.




Company Facts

Founded in 2006.

Ben Enosh, CEO.

Yuval Klein, COO and President.

Products: subPLY, bubblePLY, adPLY,  infoPLY, PLYapps

Website: www.plymedia.com