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Israel Innovation 2.0

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October 3, 2007 10:51 AM

An article in the Business 2.0 section on the CNN Money website discusses the technology behind Pudding's online call service. The website, which has an R&D center in Israel, offers a service similar to Skype's, however, instead of a user paying to make an international call to a land line, the user is served with a targeted ad. For more on how the program is able to determine which ads would be relevant, check out the article here.

posted by Lisa Damast in Web2.0

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